Frequently Asked Questions

Find the answers to your web design and digital marketing questions. These frequently asked questions should be read in conjunction with the terms and conditions.

General Services and Company

TRACT has been building websites since 2001, from humble beginnings updating online property listings with an Auckland real estate agency, to managing teams of developers on extensive corporate projects. Delivering high quality and affordable web design, working with small local businesses, the development process is more than just a website to us. The TRACT studio is a full circle solution providing all the tools you need for success with your website and online sales.

You seem new, how can I ensure that I won't get burned?

TRACT was founded in 2008, developing online solutions for local tour operators. Before that our director and lead developer started coding websites as a contractor whilst studying in 2001. We are located in a Burnie CBD studio, and currently employ four talented developers and copywriters.

What type of service levels do you offer?

We stand by our attention to detail and rapid responses to support requests. If you submit a support request, we will respond within 2 business hours, and are open to discuss issues via email, phone, live chat, slack, Trello, or your preferred communication platform. You will be speaking to a senior developer at all times.

Are you a good fit for my project?

Sometimes we are not best suited to achieve your desired goals or project specifications. The best way to move forward with your website is to have a chat with one of our developers, we value all enquiries - even those that we have to turn away or send to a better suited development studio.

I don't have time to invest in my website. Can you create a brief and specifications?

Whilst we are adept at interpreting client desires into a beautiful website or well-planned marketing campaign, if you do not have time now, it generally translates to not having time down the line. We are happy to work with you, at your location, or meet regularly to relay the current project status.

We need to talk with some references before signing up. Can I have a client list?

Unfortunately, due to privacy and signed NDA, we are not able to provide direct client contact information.

Will your team be able to handle our needs?

TRACT has transparency at all levels, from developers to billing. If there are any potential additional charges or roadblocks, we will be upfront and honest about the challenges ahead. We currently have a reliable network of contacts who can step in to solve complications or introduce a different set of skills.

Can you work with a company of our size or multiple levels of management and stakeholders?

The short answer is yes, we can work around or within your internal staff, or operate as an onsite contractor to ensure efficiency and reduce project crawl.

Why should we pick TRACT over your competitors?

The core of our website design ethos is doing what is best for our clients. We fight for the best result, not the easiest, and can be downright stubborn when it comes to building out the right solution with our years of expertise. We are the best, and most qualified in Tasmania, with the results to prove it.

Website Design and Development

Spend a few minutes reviewing our website design portfolio, a small example of the hundreds of sites designed and developed by TRACT. We develop websites to ensure long term support and project viability. Located in Burnie, Tasmania, we are a full service studio providing a range of digital and development skills.

Why isn't ongoing support or changes free of charge?

Whilst we would love to be able to offer support or updates as a freebie, it simply wouldn't be possible if we want to continue employing the best developers possible. Saving money now by using an inferior service provider will cost more over time. TRACT offers a high level of service, but if you would like to save a few dollars, we provide full admin login details to perform your own updates and content revisions.

We must have this feature on our website. How do I do this to my project?

We are a happy and helpful bunch, but unfortunately we have our limits when it comes to providing advice or consulting services. If you would like to get our expertise or thoughts, we are more than happy and prepared to help at an hourly or agreed rate. Hit us up for a coffee to discuss your plans or get recommendations.

Your competitor offers the same stuff for cheaper, how is that possible?

If money is the only metric that matters, we might not be a good fit, although our pricing is excellent for the level of service and expertise we provide. Price and value are different measurements, our team knows what they are doing, and adds value to your project.

How much does a website cost?

Website design and development varies greatly depending on things such as frameworks or platforms used, external data APIs that need to be integrated, size and scope of the website, revision and management requirements, and custom specialised functionality. Custom web apps require proper planning and road-mapping to ensure a successful build.

How long does it take to design and build a website?

Generally the time it takes to produce a website depends on a few variables. The most common CMS or eCommerce powered website normally takes around 4 to 6 weeks to design and code, sometimes longer if our graphic designers need to prototype multiple layouts or revision requests. Custom web apps and specific frameworks generally take longer.

Do you develop Windows, macOS, iOS, or Android apps?

The straightforward answer is no, not at this time. Although we are experienced with tools like Electron, we don't offer this type of service. We do make our websites work on all devices and resolutions, developing a native iOS or Android app is a specialised task. Talk to us for recommendations on who can build your mobile app.

We have an existing piece of software or tool, can you make our website talk to that?

Yes, however it depends on the software or tool or API to determine how long it will take and how much it will cost. Most good providers have an API we can consume, to either display information or complete specific tasks from your own site. We are vastly experienced with the Rezdy Agent and Supplier, Expedia, Stripe and PayPal, SoundCloud, MailChimp, and more APIs.

Do you write the content for my site?

Website design estimates exclude content creation and copy-writing. It is up to you, the client, to provide suitable content before the launch of your site or project. However, we are happy to provide an additional quote for our professional (and published author) writer to create content that can help your site be found in all major search engines.

SEO and Google Ads Management

SEO and Adwords campaign management by TRACT certified marketing experts. Fine tune your existing advertising campaigns or have us research and manage your campaign. PPC advertising works by creating adverts and bidding to have them placed on search engine result pages, targeting the right consumer who is actively searching for your product or service. TRACT offers an extensive digital marketing service, located in our Burnie office.

Do I need to sign a contract or minimum term?

Whilst we recommend a minimum of 6 months to fully establish, monitor, and tweak your advertising campaign, you are not committed to any monthly or annual contract. You can cancel your digital marketing management and SEO package at anytime. The payments are monthly, and billing will finalise at the end of the current month of service.

Is there a set up fee to establish my SEO or marketing campaign?

We currently charge a setup fee, normally the value of your monthly plan upfront. Creating digital marketing or SEO campaigns to a high level requires a lot of research and expertise. Well planned and managed campaigns will yield a higher return on investment (ROI) and reduce the advertiser spend.

How long does it take to research and create my Google AdWords campaign?

Under normal circumstances it can take up to 2 weeks to research and develop an effective advertising campaign. New Adwords advertisements will generally be approved by Google straight away, but can take longer if your website contains adult or questionable content.

How do I limit my Adwords campaign spend or budget?

For every campaign you can specify a daily limit, along with the approach to keyword bidding best suited for optimal results. For example, it is better to have your advert placed higher than a competitor, so we can change our bidding process to make sure our budget is increased to nullify the competition. Google will stop your ad from showing when your daily budget has been spent.

What keywords should I choose to target?

Keyword selection is absolutely critical, and a large part of the initial research process. If you want to succeed with Adwords, or SEO for that matter, you should only choose keywords that your audience use to find your business, products, or services. TRACT finds relevant keywords using a planning tool, as well as complementary services such as analytics or traffic logs.

How do I increase the position of my ad in search results?

If your advert is not displaying frequently, it can be because of two main causes. The first is your keyword bid, because the higher the bid, the more chance of a top 3 advert placement. If you bid less than a competitor, your advert will display lower than others. Alternatively your campaign could have a low quality score, which is determined by the relevance of your ad and the quality of your landing page.

What is the difference between organic and paid results?

Organic search engine rankings are the results that appear in search engines naturally, free of charge, determined by the search providers ranking algorithm. SEO campaigns optimise things like your content, site speed, internal and outgoing links to help improve these rankings. Paid search results appear at the top or side of a page, such as an Adwords campaign.

How long does it take to see results from an SEO campaign or content updates?

Large sites that are established and indexed frequently can see results within days. During our own testing and monitoring, we have seen changes within 24-48 hours, but results can vary. Smaller or new websites will take longer because they get crawled by search engine spiders less frequently. Wait at least a week before checking your rankings after site or content changes.

I didn't have a website and had no idea as to what I wanted or needed to get started. TRACT setup my domain with GSuite for email and apps, then designed a website with the logo and colour scheme I supplied. Excellent result at a very reasonable price.

Sam Mayne

Here to Help

Are you interested in building a new website, SEO, digital marketing and campaigns or just improving your existing site? We can help.

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